Friday, January 21, 2011

Online shop: AVA is here!


Get a dose of fashionʹs finest with the Philippineʹs first invite‐only shopping community.
Are you ready? Inspired by the creativity and dynamism of New York fashion, the fast‐paced shopping culture of Singapore and Hong Kong, and the wave of technology‐enabled fashion start‐ups from Harvard Business School, AVA (, the first invitation‐only shopping community in the Philippines, launches in Manila!


With handpicked merchandise offered at up to 70% off, the online retail portal offers fashion’s finest pieces for fashion’s finest women. “Our team of experienced and renowned buyers curates only the best value items from brands that are known and desired. We feature apparel, footwear, and accessories, and right now, we’re launching with some of Manila’s sought‐after designer labels,” says AVA co‐founder Jen Kelly. “At its core, AVA is a two‐sided network: fashion curators with the finest taste, and discerning AVA customers, for whom they select these fabulous items,” adds co‐founder Oliver Segovia.

Helmed by luminaries of local fashion, AVA has tapped Amina Aranaz, co‐founder of the School of Fashion and the Arts Manila and Creative Director of Aranáz Bags, as its Chief Curator. She says, “Whatʹs great about AVA is that merchandise is sieved by its style curators, so whatever piece you click and pick, they will be winners, must‐haves, and keepers.” Think of it as having the best shoppers doing the dirty work—braving the crowded shop floors and rifling through the racks—for you. “This clutter leads to shopper paralysis and makes choosing a pain. Our buyers and merchandisers hand‐pick only the best items for our members,” adds co‐founder Jen Kelly.

Brands featured:
MYTH (that feature Randy Ortiz, Noel Crisostomo, Joel Escober, Chris Diaz, and Francis Libiran)
Handmade bags from ARANÁZ
Roll‐and‐fold flats from viral hit Suelas
BCBG Max Azria
Micheal Kors
Sam Edelman
Dolce Vita
Corso Como
Charles David

What to look forward to:
By invitation-only weekly private sales—five days long!—where prices for very limited items are slashed up to 70% off.

Subscribe now! Log on to  and youʹll receive e‐mail notifications about upcoming sales, while brand details plus a look book of every item on offer will be available on the site.


welladaynne said...

Wow. I subscribed na!!:)Excited to see what's in there.

AVA T.♥ said...

wow this is SO cool! and my name is AVA! hehe :D

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