Based on FitFlop's press kit, it can talk the talk:
"Each pair of the latest SS 2011 FitFlop sandals prestigiously carries the brand’s reputation as a highly effective functional footwear that provides wearers scientifically proven physical benefits that include improved body posture, enhanced muscle tone and activity, and relief from various bodily strains such as plantar fasciitis, heel spurs, chronic back pain, sciatica, osteoarthritis, RLS (restless leg syndrome), scoliosis and degenerative disc disease."
But can it walk the walk?
|If you see a woman power walking through the malls, don't be alarmed, it's just me, using my new FitFlop! LOL|
I spent a good part of my weekend test driving these babies and I'm happy to report that my calves hurt, in a good way. They felt like I climbed 20 flights of stairs! What I love most about the FitFlop is that it enhanced my posture! The FitFlop's famous Microwobbleboard™ midsole aided me to stand tall. I feel that the slippers stimulated the muscle activity in my lower body.
FitFlop Microwobbleboard™ technology was engineered in 2006 by Dr David Cook and Darren James at London South Bank University (LSBU).
FitFlop footwear features patent-pending, muscle-loading Microwobbleboard™ technology to increase the time that your muscles are engaged every single time you take a step:
I know that I promised not to wear flip flops anymore when sourcing or while at work, but after trying FitFlop, I may have to break that rule. Well, at least until my legs are "perfect"! Haha!
Here are some of my favorite FitFlop styles:
|Electra Strata Black Magic|
|Floretta Rosy Posy|
|Hooper Toffee Tan|
|Supertone Pewter for men|
From left: Electra Strata Palladium and Pietra Pewter
I'm excited about FitFlop because I feel that it works! I'm so excited, I just can't hide it! I want you to experience what I'm talking about. Stay tuned as I'm giving away a pair of FitFlop to an amazing reader! Keep your comments coming!
*FitFlops are available in Res|Toe|Run outlets in Trinoma, Gateway, and Ayala Cebu, as well as in BratPack outlets at Robinsons Ermita, Robinsons Galleria, SM The Block, Cebu, Davao, Pampanga and Cagayan de Oro; MOA SM City Cebum FitFlop Kiosk: Alabang Town Center, Trinoma, Robinsons Place Ermita, Iloilo, The Travel Club, Rustan's; Duty Free Philippines; MIX Boutique & Learning Gallery, Iloilo; Chimes DavaoMain's Closet; Bettina's Boutique, JSM, Elizaga CDO; Four of a Kind, Butuan; Signature Brands Lifestyle & City Beach; Pop Tags, Palawan; The Sidewalk, Zamboanga
Shoppingero/shoppingera, have you bought anything or done any exercises to get fit? Please share!